Xela is dedicated to rapidly commercializing products that require a proprietary blend of contemporary design and engineering innovation. Xela manages a series of strategic internal and external partners throughout its product development process, optimizing time-to-market and ensuring each product is market-ready and supported by a comprehensive launch strategy.

Xela’s Innovation Value Chain includes:

Idea Generation—Includes product innovation and evaluation, competitive analysis, assessing market.

Idea Development—Product development through prototype and manufacturing.

Idea Diffusion—Launch strategies designed to reach consumers through appropriate mix of sales channels and differentiated messaging platforms.