Within the Xela Product Development Process, Product Development and Global Commercialization move in parallel. Through Xela’s commercial marketing expertise, every product benefits from a comprehensive brand development strategy that includes:

• Identity research and development

• Demographic analysis and channel strategy development

• Web communications:

  • Website development

  • Web banners

  • Interstitials

• Print communications:

  • Advertising

  • Brochures

  • Direct mail

  • Advertorials

• Packaging design and development

• Podcasts

• Video