global commercialization
Within the Xela Product Development Process, Product Development and Global Commercialization move in parallel. Through Xela’s commercial marketing expertise, every product benefits from a comprehensive brand development strategy that includes:
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Identity research and development
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Demographic analysis and channel strategy development
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Web communications:
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Website development
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Web banners
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Interstitials
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Print communications:
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Advertising
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Brochures
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Direct mail
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Advertorials
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Packaging design and development
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Podcasts
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Video