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global commercialization

Within the Xela Product Development Process, Product Development and Global Commercialization move in parallel. Through Xela’s commercial marketing expertise, every product benefits from a comprehensive brand development strategy that includes:

  • Identity research and development

  • Demographic analysis and channel strategy development

  • Web communications:

    • Website development

    • Web banners

    • Interstitials

  • Print communications:

    • Advertising

    • Brochures

    • Direct mail

    • Advertorials

  • Packaging design and development

  • Podcasts

  • Video

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