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  capturing consumer imagination

11.09.07
Xela launches new web presence

Xela Innovations—a product development company bringing fresh innovations to the consumer market—has a new web presence. Xelainnovations.com provides a compelling overview of the company’s comprehensive expertise in guiding products through the entire development life cycle, from concept to consumer.

A Milwaukee-based consortium, Xela brings together the specialized expertise of several best-of-breed product innovators to offer rapid ideation, engineering, manufacturing, and commercialization services to clients with innovative product ideas.

Functionally, Xela is comprised of its own project management teams, the industrial design talents of Muderlak Design, the robust engineering design and manufacturing support of 3C Automation, and the commercial marketing skills of North Design. These partners come together in Xela’s Global Innovations Development Process to ensure a product's viability and optimize its time-to-market.

“We believe the collective talent and experience of our immediate team delivers a service platform unique in our industry,” said Todd Muderlak, President. “We’re confident that clients will recognize our ability to bring their products to market with a level of expedited developmental expertise that is second to none.”

“Product development requires the close attention of multiple skill sets to bring a product to market in a position of strength,” Muderlak added. “But our clients don’t have the luxury of time. Great ideas have to be capitalized quickly. This combination—expert development on an aggressive schedule—is what we offer.”

To date, Xela’s team has successfully guided more than 100 products to manufacturing, using its extensive network of industry relationships and contacts to drive development and capture the attention of innovators, sales/marketing firms, investing groups, and venture capitalists around the globe.

To learn more, contact Todd Muderlak at toddmuderlak@xelainnovations.com.

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