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Within the Xela Product Development Process, Product Development and Global Commercialization move in parallel. Through Xela’s commercial marketing expertise, every product benefits from a comprehensive brand development strategy that includes:
- Identity research and development
- Demographic analysis and channel strategy development
- Web communications:
- Website development
- Web banners
- Interstitials
- Print communications:
- Advertising
- Brochures
- Direct mail
- Advertorials
- Packaging design and development
- Podcasts
- Video
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